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Digital Marketers are in high demand

Marketers have faced many challenges recently, from the pandemic to supply chain problems to inflationary pressures. Yet, despite today’s challenges, digital marketing has become one of the most critical aspects of business success. As more companies recognize the importance of an online presence, the need for skilled professionals is rising.

Digital marketing is one of the fastest-growing technology fields. According to Bullhorn, 71 percent of hiring managers need help finding qualified digital marketers.

“The global digital advertising and marketing market is estimated to grow from $350 billion in 2020 to $786.2 billion by 2026, with a compound annual growth rate of 9%. This statistic shows the rapid growth of the digital marketing industry and the increasing importance of digital marketing for businesses of all sizes.” (Wordstream)

This data alone shows the potential for anyone interested in a career in digital marketing. The opportunities in Canada are not different.

An Overview of Canada’s Digital Marketing Scene

By 2029, Canada will offer 44,100 new job openings in marketing. Companies will also spend more on digital marketing yearly. In 2020, about $8.45 billion was spent on online advertising. By 2021, the spending had increased to $9.58 billion. The prediction is that in 2024, over 12 billion Canadian dollars will be invested in digital marketing. (TC-WW)

Major job portals and websites reported the following job opportunities in Canada in the digital marketing field, as given below:

  • Glassdoor – 3,585 jobs
  • LinkedIn – 15,000+ jobs
  • Indeed – 4,368 jobs

A digital marketers salary depends on their specialization, position in the company, and type of job. Talent.com estimates digital marketing professionals earn $55,369/year. The average salary for entry-level employees is $42,525 annually, while the average salary for experienced graduates is $77,870 annually. (Future of Digital Marketing Career in Canada)

If you are interested in a career in digital marketing, this is exciting news. But before you get ahead, you must consider what steps to take to have a successful career.

Digital marketing career tips: five things to consider.

Building a career in digital marketing in Canada can be a fulfilling and rewarding experience. Here are some tips to get started:

  1. Identify your goals and develop your skills: Learn the fundamentals of digital marketing. This includes social media marketing, SEO, PPC, content marketing, and email marketing. Certifications from organizations like Google, HubSpot, and Hootsuite can be valuable additions to your resume.
  2. Gain practical experience: Look for internships or entry-level positions in digital marketing to get valuable experience. And, as you gain experience, start building a portfolio of your work. This will showcase your skills and help you stand out to potential employers.
  3. Network: 80 percent of jobs aren’t posted. So it is essential to build connections.

Attend industry events and join digital marketing groups to meet other professionals in the industry.

Apply for jobs: Start applying for jobs in digital marketing. Look for positions that align with your skills and experience, and tailor your resume and cover letter to each job application. When looking for jobs, here are some points to consider:

  1. Use keywords
  2. Look for jobs at the same time every day
  3. Be firm on your answers in the interview
  4. Follow up after your interviews.

Finally, from the point of view of someone working in the industry in Canada, we can see that there is a growing need for well-prepared professionals in the market. There is a wide range of opportunities available to qualified digital marketers and those entering the field.

However, as a highly specialized industry, it is essential to decide what area you are interested in and then consider how to build the skills needed to succeed in the job market.

Here are some examples of positions to pursue in Digital Marketing:

  • SEO Specialist
  • Social Media Coordinator
  • Content Creator
  • Digital Strategist
  • Paid Ads Specialist

And much more.

As mentioned above, some certifications will help you to build strengths for your experience. However, having some experience and practice in the field will make a complete difference. If you are new in the industry, one of the best ways to get experience is by volunteering.

It is also crucial to maintain a positive attitude. An open mind, passion for the job, and motivation can make all the difference during an interview.

In conclusion, getting a job in digital marketing in Canada requires skills, knowledge, networking, research, and persistence. With the right mindset and approach, you can land your dream job in this exciting and dynamic industry.

Good luck!

Here are some resources to help you build a career in digital marketing in Vancouver:

  1. To build networking: www.meetup.com | slack.com/community
  2. To research jobs: www.workbc.caindeed.ca | LinkedIn.com
  3. To search for volunteer jobs: govolunteer.ca  | volunteeringvancouver.ca

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